The Concept
There are approximately three billion cell phone subscribers worldwide. The mobile phone market has grown bigger and faster than even the most aggressive forecasts predicted. It is clear that mobile advertising represents a huge opportunity for brands.
At Genesis Digital Media, technology is about delivering relevant and contextual information to the consumer, and creating an exciting experience. We now offer a complete, proprietary Mobile Service Delivery Platform solution, using wireless technology. This Platform MD® is a fully managed service for advertisers to conduct targeted advertising on mobile services and applications. It enables delivery of targeted ads to cell phones and other mobile devices.
Genesis Digital Media develops and delivers highly contextual, relevant, real-time content/advertising to cell phones. We provide an irresistible value proposition to our business partners and the customers they wish to reach. The customer gets free content and the advertisers benefit from targeting users. The program works on the principle of "permission-based marketing"; i.e., the user's permission is obtained prior to any content being delivered to his or her device.
Platform MD® enables easy and portable access to discounts and promotions on cell phones. It is effective not only for delivering advertising, but can also be used for spreading virtually any message. The service is extremely cost effective, eliminating the inefficiencies of the print system in terms of costs, distribution, target audience, campaign management, etc. This significantly increases the advertiser's chances of reaching the right target with an extremely accountable medium.